Hard to explain. Easy to watch.
Pixel Flares makes launch films, explainers and brand films for technical B2B companies, produced with AI and planned shot by shot. We also run the campaigns that put each film in front of buyers.
Showreel · 20 seconds, silent
A film for every campaign
Most B2B companies used to make one film a year. It took a crew, a studio and a large share of the budget, so that one film had to say everything and ended up saying nothing in particular.
AI production changed that. The same budget now pays for a film per campaign, each made for one product and one objection. Specific films are the ones that move a technical buyer.
What clients say
“They mapped the different audiences, looked at what motivated them and where we were most likely to reach them, then went into the field to test those assumptions before producing anything.”
AI made films cheap to produce. Working out what a film should say is still hard, and that is where we spend the time.
Walu Chisenga · Founder
I trained as a civil engineer and never practiced a day of it. I went into marketing in 2018 and have run demand for manufacturers, hospitals and software companies since.
Engineering leaves you with one useful habit. You assume the thing will fail, and you go looking for where. It turns out to be a decent way to read a marketing brief.
I direct the work with three partners who each run their own practice.