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Product Launch · Make

Television, radio and digital adverts, produced in Malawi

We make adverts for television, radio, digital and paid social: filmed, AI-produced, or both in one campaign. A second version used to mean a second shoot. Often it no longer does, so one campaign can carry a cut for each language, region and audience. The research decides which cuts are worth making.

MaxLife campaign advert, Design Outreach, 2025

How it runs

  1. 01Brief from the research

    We start from the research and agree the one question the advert must answer.

  2. 02Script and message

    We write the script, and you approve it before any pictures are made.

  3. 03Storyboard

    We draw and describe every frame, so you see the advert before it is produced.

  4. 04Production

    We film it, generate it, or do both, to the storyboard.

  5. 05Versions and delivery

    We cut a version for each channel and language, to Zodiak Broadcasting, MBC and Times specifications.

What you get

  • Script and storyboard
  • Voiceover
  • Music licensed by us
  • Captions
  • Translation
  • Sound production
  • A cut per channel and language
In detail
Script and storyboardThe message in writing, then every frame drawn and described, approved before production starts.
VoiceoverA human voice where the advert persuades, a synthetic one where it explains. We say which, advert by advert.
Music licensed by usYou have no rights problem on the day you go on air.
CaptionsBurnt-in, and as a separate file.
TranslationInto the languages the campaign runs in.
Sound productionRecorded and mixed for the advert.
A cut per channel and languageLengths, ratios and frame rates set by where the advert runs, to local stations’ specifications as well as the national broadcasters’.
Revisions and filesThree rounds of revisions, typically. Project files on request.

Will an AI-produced advert look like Malawi?

Generated footage often looks like somewhere else, so we plan around that. No generated person carries a scene. We use generation for setting and atmosphere, and where people have to carry the advert, it can be filmed.

Proof

Design Outreach

An animated launch film and a national radio campaign for the MaxLife launch. The radio runs to December 2027.

Antchito

The launch campaign for a Malawian mobile app, made for digital and print.

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