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Product Launch · Launch

SMS, WhatsApp and email marketing in Malawi

We write, send and report SMS, WhatsApp and email campaigns as part of your launch. Every list is built from people who agreed to hear from you, with their consent recorded and an opt-out that works. For an audience on a modest data bundle, a message may be the channel that works most reliably.

Direct messaging workflow, Pixel Flares, 2026

A message arrives, waits, and is still there tomorrow.

How it runs

  1. 01Audience and permission

    We check who has agreed to hear from you, and on which channel.

  2. 02Channel fit

    We choose SMS, WhatsApp or email for each message, or advise against sending.

  3. 03Write

    We write each message around one decision for the reader.

  4. 04Send

    We send at the times people read.

  5. 05Report

    We report what was delivered, opened, replied to and acted on.

What you get

  • SMS campaigns
  • WhatsApp marketing
  • Email marketing
  • Lists built for the campaign
  • Copy written for the channel
  • Explicit opt-in, recorded consent and a working opt-out
In detail
SMS campaignsWritten, segmented and scheduled, for reach and for reminders.
WhatsApp marketingBroadcast and conversational, for audiences who will reply.
Email marketingCampaigns and sequences, with templates from your own design system.
Lists built for the campaignBuilt against the research. We do not buy lists.
Copy written for the channelWritten for a phone screen: one line that helps the reader decide.
Consent and opt-outExplicit opt-in before marketing begins, specific to the channel and the purpose, with when, where and how it was given recorded. Every send names the sender and carries a simple opt-out, and opt-outs go to a suppression list. Lists you supply are used only where you can show the people on them agreed.
ReportingDelivery, response and what happened next. The sending platforms are chosen per campaign, on deliverability.

Will people treat our messages as spam?

Bulk SMS has been used badly in Malawi, so the worry is fair. We send only to people who agreed, every message has a reason, and opting out takes one word.

Proof

Antchito

SMS took the launch of a Malawian mobile app to people’s phones, alongside digital and print.

Walinase Lodge

On WhatsApp, a guest’s enquiry and booking happen in one conversation.

Every launch rests on a few assumptions. Which of yours would you most like tested?

Tell us what you’re launching