Content Studio / 01
Story direction at the speed of a campaign.
We make short films for companies whose product is hard to photograph.
A launch film, an explainer, a brand film — three minutes or thirty seconds, whatever the campaign needs. The work starts where it always started: a position, a message, a storyboard. What changed is the middle. Producing a finished minute used to mean a crew, a studio and a serious share of the annual budget, which is why most B2B companies made one film a year and made it carry everything.
Now the production step is fast. The direction is not, and the direction is what we sell. Every shot is planned, boarded and defended before anything is generated, and the story is composited rather than left to a model to improvise.
What you get is a film that belongs to one campaign instead of one year — specific enough to answer a real objection, and finished in time for it to matter.
Process
- 01Position
We agree what the film is for, who it has to move, and the one objection it exists to answer.
- 02Message
The argument in writing before it is in pictures. It gets approved here, or it gets expensive later.
- 03Board
Shot by shot, every frame specified. This is the document the finished film is judged against.
- 04Production
Atmosphere generated, typography composited, cuts assembled to the board — not to whatever the tool produced.
- 05Deploy and report
Cut for the channels it runs on, launched, and measured against the objective from step one.
Included as standard
- Music
- Licensed by us. You are not handed a rights problem at launch
- Captions
- Burnt-in and a separate caption file. Both, not either
- Voiceover and translation
- Available where the campaign needs a voice, or another language
- Revisions
- Three rounds, typically. The board is what keeps it to three
- Storyboard
- Shot by shot, delivered before production starts
- Script and message framework
- Approved before anything is produced
- Project files
- Provided on request
Built to spec
- Format and frame rate
- Set by where the film runs, not by a house default
- Cut-downs
- Lengths to the campaign
- Paid social versions
- Ratios to the channels you actually buy
- Frame stills
- As many as the campaign needs
Timing
The objection is fair. Most AI video looks like AI video, and the giveaways are consistent: bodies that move wrong, a flat emotional register, a voice that is obviously nobody’s. So we direct around them. Typography is composited, never generated. No generated performer carries a scene. And where a film has to persuade, the voice is a person’s — where it only has to explain, it doesn’t need to be. The AI isn’t the moat. The direction is, and the growth wrapper is what makes the film pay.
Proof
Design Outreach
A part that stops hand pumps breaking, launched to a sector that had stopped believing pumps could be fixed.
Animation · Documentary · Print · GTMKwam-IT
Two films for a recycled-tech reseller: one showing buyers how a device is tested, one showing sellers what happens to the phone they hand over.
Two explainer films