Product Launch
Product launch services in Malawi, from research to launch day
We run a launch as one sequence of eight services. Research comes first, and one team builds the adverts, films, design, website, media and events from it. The sequence is the same for a product, a programme or a campaign.
Market Research LeadInterviews in the districts your launch has to work in, before anything is spent.+
Typically 100 to 200 interviews across four to six districts.
Market Research in full →Advert Production LeadAdverts for television, radio, digital and paid social, filmed or AI-produced.+
Delivered to Zodiak Broadcasting, MBC and Times specifications.
Advert Production in full →Film, Photography & DocumentaryDocumentaries, training and event films, drone, and photography you draw on all year.+
Each shoot leaves you with a catalogued picture library.
Film, Photography & Documentary in full →Graphic DesignThe identity and every document that carries it, from annual report to road sign.+
Templates are built in the tools your team uses.
Graphic Design in full →Web & HostingWebsites that load fast on local connections, and hosting priced in kwacha.+
Hosting prices are fixed for twelve months.
Web & Hosting in full →Online AdvertisingSocial, search and video, bought and measured against what the launch is for.+
The measure is agreed before any money is spent.
Online Advertising in full →Direct & MessagingSMS, WhatsApp and email, the channels that arrive on a phone.+
Lists are built with recorded consent and a working opt-out.
Direct & Messaging in full →Corporate EventsThe launch in a room, for forty guests to 300.+
One running order, and one named person in charge.
Corporate Events in full →Is it wise to put a whole launch with one supplier?
It is a fair worry. Each stage is quoted and approved on its own, and each one gives you something to judge before the next begins.
Proof
A full launch, from field research to national radio. Within ten months the product had expanded across five districts.
A Malawian mobile app, launched across digital, print and SMS. It had 127 sign-ups in its first month.