Growth / 01
You don’t have a lead problem. You have a qualification problem.
We build lead generation systems for companies with long sales cycles and small, specific markets — industrial, manufacturing, healthcare, engineering and SaaS.
That means identifying which accounts are actually in market rather than which contacts filled in a form. We read buying signals across the web, enrich what comes back with firmographic, technographic and behavioral data, and focus effort on the accounts that matter instead of broad audiences that never convert.
Then we build the outreach that reaches them — email, LinkedIn and paid, saying the same thing in the language each channel actually rewards — and track the whole funnel from signal to sale, so you can see which part is working.
This is also where the studio work pays off. A campaign that has a film behind it does not have to rely on the subject line.
Process
- 01Define buyer signals
What “in market” actually looks like for your product.
- 02Build the lead system
Data, enrichment, scoring and routing, connected once.
- 03Deploy and optimize
Live across channels, adjusted against what converts.
- 04Convert and scale
The accounts that work, done again, with more of them.
What you get
- Targeting
- ICP criteria, the buying roles that actually decide, and intent or trigger signals
- The list
- Refreshed through the campaign as signals move. Not exported once and worked until it dies
- Channels
- Email, LinkedIn, paid retargeting
- Sending infrastructure
- Your existing domain or a new subdomain, chosen on deliverability rather than convenience
- Campaign creative
- Made by the studio upstairs, not licensed stock
- Reporting
- A monthly dashboard and a review call. Weekly on higher-velocity campaigns
Intent data has a reputation, and it earned some of it. Bought lists dressed up as signals, scores nobody can explain, a dashboard that goes green while the pipeline doesn’t move. So we define what a signal means for your product before we buy anything, and we report against pipeline rather than against activity. If the accounts we surface aren’t ones your sales team recognizes as real, the definition is wrong and we fix the definition.
Proof
Dynamic Costs Consultancy
Independent costs draftsmen whose buyers are law firms — a niche small enough that the whole job was finding them.
Hendrikx Consult
A technical consultant who runs product innovation teams inside global food ingredients manufacturers, across the Netherlands and Germany.
techdosh
Recycled tech sold to the UK public, where the job was a site that converts and paid traffic to fill it.