Selected work

One case study written properly is worth more than seven logos in a row.

Seven engagements, in the United Kingdom, the European Union and the United States. One is written up in full below; the rest are listed with what they were and what they involved. Selected, not archived.

Design Outreach

A part that stops hand pumps breaking, launched to a sector that had stopped believing pumps could be fixed.

Five districts, two new countriesAnimation · Documentary · Print · GTM

Kwam-IT

Recycled laptops and phones, sold direct to the public by a UK business with a trust problem at both ends — buyers and sellers.

+320% salesLanding page · Two explainer films · SEO

Woosh

One fintech, two audiences with nothing in common — diaspora remittances and UK business lending — and one identity that had to hold both.

Pre-launchBrand identity · Creative direction · Logo

techdosh

Recycled tech sold to the UK public, where the job was a site that converts and paid traffic to fill it.

+440% revenueWebsite · Google Ads · Email & Meta remarketing

Tickxts

A ticketing platform whose organizers could count their buyers but not describe them — and were pricing on instinct because of it.

Abandoned baskets −14%Audience profiling · Pricing strategy · Dashboards · Sales enablement
Dynamic Costs ConsultancyICP definition · LinkedIn campaigns · Lead generation
Hendrikx ConsultStrategic direction · Advertising · Lead generation

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